About us

Why choose Agri-Alert to

secure your farm?

Agri-Alert offers more than just livestock tracking collars. The Agri-Alert product range can be implemented as a comprehensive farm security ecosystem.

We are a “one-stop shop” for farmers looking to apply a holistic approach to farm security to protect their home, livestock, equipment and premises. Our products are field-tested; built and sourced specifically for rural South African conditions to address the safety concerns of South African farmers.

The story behind agri-alert

Origins in Wildlife Tracking

Before founding Agri-Alert, our two directors, Jan-Adriaan and Francois, worked in the wildlife sector. During this time, between 2001 and 2011, they designed wildlife tracking devices for Wireless Wildlife, a company that supplies remote data-capturing and – management systems to research or management projects involving multiple wildlife species.

Making Livestock Monitoring Affordable

As a result, Jan-Adriaan and Francois decided to create a system that would enable farmers to monitor the activity and locations of their livestock, but with less expensive technological equipment than that of wildlife tracking devices. Lowering the cost of livestock collars enabled farmers to add multiple tracking devices to a herd, thus allowing them to track the whole herd, rather than just a single animal.

A Holistic Approach to Farm Security

Guided by our ethos of a holistic approach to farm security, Agri-Alert aims to make farms in South Africa safer and smarter, allowing you to enjoy farming.

A Growing Need from Farmers

Based on the capabilities of their wildlife tracking devices, the engineers received numerous enquiries from individuals in the agricultural sector, asking if they could use the trackers to monitor their livestock. Unlike wildlife researchers, however, farmers would ideally want to track a whole herd of livestock, not just one animal. So, the cost of using wildlife tracking devices and technology to track livestock turned out to be very expensive.

Growing into a Farm Security Leader

By 2011, Agri-Alert sold its first livestock tracking and monitoring system. Since then, the company has become an industry leader in the field of livestock monitoring. Moreover, Agri- Alert has grown to favour a holistic approach to farm security. With an in-house design and engineering team, Agri-Alert creates technological security and utility devices based on the customer’s needs. So, aside from our selection of livestock monitoring systems, our product range also includes utility sensors for temperature monitoring of chicken coups. Additionally, our general security sensors can be used to monitor the movement of barn doors, solar panels or crop farming implements and equipment.

Our Vision

Our after-sales support and engineering teams are constantly seeking new ways to improve customers’ experiences of our products. Agri-Alert believes security tech should be simple, built with efficiency as the main focus. Our consequent primary vision is to produce products that anticipate the gaps in a farmer’s security approach. We’re not just solving the farmer’s current safety issues, we’re anticipating the criminal’s next move.

Our Mission

Agri-Alert is driven by the belief that South African farmers face unique security challenges, and that our technology should solve these problems in a practical, affordable way. Our mission is to reduce the stress and constant vigilance required in rural South Africa, letting farmers spend less time worrying about security and more time on productive agricultural work.

The Values That Guide Us

We build products that work, stay working, and improve over time.

Reliability

We build products that work reliably in demanding farm conditions. Our dedicated support team ensures you’re never left alone.

Longevity

Our hardware is built to last through demanding farm work, while our software continuously improves through intelligent updates.

Adaptability

Our security ecosystem adapts to your farm. We tailor our solutions to match your specific needs and characteristics.

Simplicity

We build products with a primary focus on efficiency, with simple design and easy installation for practical, everyday use.

Localised

We pride ourselves on our client relationships, and our knowledge of the South African farmer’s lived experience with regards to safety.

Speak to one of our consultants today

Who you'll be talking to

Our after-sales support and engineering teams are constantly seeking new ways to improve customers’ experiences of our products. Agri-Alert believes security tech should be simple

Duvan Papenfus

Client Relations/Sales

Peet Pretorius

Client Relations/Sales

Louwtjie Hough

Account Manager

Moné van Niekerk

Administration & Finances